The Problem

1 in 3 women and girls in Nigeria face gender-based violence, inequality, and lack of access to basic rights, education, and economic opportunities. This perpetuates poverty and marginalization, particularly in Northern Nigeria, where 60% of women live in poverty and face limited access to legal support

Vision

To see young women and girls across Nigeria empowered with an enhanced voice, agency, and the ability to lead fulfilled lives.

Mission

To equip young women and girls with the information, knowledge, and skills to become financially independent, build confidence, and actively contribute to their communities.

Core Focus Areas

IWEI addresses the systemic challenges faced by women and girls in Nigeria, particularly in education, economic opportunities, and justice. The organization’s interventions are designed around these pillars:

1. Quality Education
   • Scholarships and safe learning spaces.
   • Life skills training for young girls.
2. Livelihood Support
   • Vocational training and financial literacy programs.
   • Mentorship and business management skills to foster economic independence.
3. Legal Empowerment
   • Training community-based paralegals.
   • Legal literacy programs and advocacy to enhance access to justice for women.

Brand Personality

A brand's personality refers to the set of human characteristics associated with a brand. It's the way a brand speaks, behaves, thinks, acts, and reacts that makes it relatable and appealing to its target audience.

Traits

Our personality at IWEI is Innovative, compassionate, inclusive, adaptable & inspiring

Tone of Voice Our tone of voice is professional but warm. It is also inspirational, sincere & approachable

Look & Feel Our look & feel is clean, warm, modern, & diverse